The Commonwealth Games (CWG) 2010 Delhi theme song,
Jiyo Utho Bado Jeeto (Live, Rise, Ascend, Win), was launched on 28 August by music maestro
A.R. Rahman (Slumdog Millionaire). The song is call to the people and athletes of India and Commonwealth to come out and play. It has been appreciated by most Indians but
some did not found it up to the mark and prefer
Himesh to do the job.
Shera, mascot of the XIX Commonwealth Games 2010 Delhi, is the most visible face of the XIX Commonwealth Games 2010 Delhi. His name comes from the Hindi word Sher – meaning tiger. Shera truly represents the modern Indian. He is an achiever with a positive attitude, a global citizen but justifiably proud of his nation’s ancient heritage, a fierce competitor but with integrity and honesty. Shera is also a ‘large-hearted gentleman’ who loves making friends and enthusing people to ‘come out and play’.
In Indian mythology, the tiger is associated with Goddess Durga, the embodiment of Shakti (or female power) and the vanquisher of evil. She rides her powerful vehicle – the tiger – into combat, especially in her epic and victorious battle against Mahishasur, a dreaded demon.
Shera embodies values that the nation is proud of: majesty, power, charisma, intelligence and grace. His athletic prowess, courage and speed on the field are legendary. He is also a reminder of the fragile environment he lives in and our responsibility towards the protection of his ecosystem.
Shera official song was launched on 9 September 2010. The song
Shera was conceived and produced by Vikramjit Sahney. The music composer is Jeetu J. The song has been sung in Hindi and English by Vikramjit Sahney, Shibani Kashyap and Millind. It reflects the spirit of Shera, representing majesty, power, charisma and grace.
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